Those releases were well received from a stylistic perspective, but neither one can hold a candle to the mechanical significance of the movement powering the A384 - the legendary El Primero Caliber. Recently, the Swatch Group reminded us of Blancpain’s past with the release of the Air Command and the Fifty Fathoms Barakuda. Seeing the tectonic players like Richemont, LVMH, and the Swatch Group jostle for position is fascinating from a big-picture perspective, but it becomes even more interesting when the character of the brands that make up these behemothic conglomerates come to the fore. It is an interesting way for major group brands to tap into and remind consumers of their independent heritage. Bringing old models up to date is an ever more popular route for brands to pursue. The Zenith El Primero A384 watch is the latest revival to hit the market in 2019.
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